Elle tee

Melbourne Spring Fashion Week

Lauren Traynor — Sat, 10 Nov 2012 01:53:53 +0000

Since I arrived in Melbourne I’ve been taking in the culture, working hard, loving the beach and finding a place a live! In the midst of all that I was lucky enough to go to a Melbourne Spring Fashion Week show. Designers such as Bul, Gorman and Ellery were there to name just a few. It was a very intimate show with Lisa Gorman sitting a stone throws away from me. The summer season obviously inspired vibrant colours, beautiful patterns and a distinctly relaxed beach vibe.

Mecca Cosmetica and Mecca Maxima were involved in the week long event with Maxima having a makeup stand and nail bar for interested people to try out and Mecca Cosmetica’s fantastic Makeup artists worked their magic backstage. Back in the office I was working hard to give fans of beauty an update on the fantastic looks that were appearing on the catwalk. Take a look below…

Typesetting and brochure design

Lauren Traynor — Sun, 17 Jun 2012 02:39:45 +0000

As well as designing type, illustrating and photography I am a bit of a type geek and I love getting my teeth into a typesetting project, here’s a little peek into a project that I worked on…

As cute as a button

Lauren Traynor — Sun, 17 Jun 2012 02:03:56 +0000

Theses are a couple of illustrations that I did as part of some development work, it’s the first time I’ve done baby characters but I loved it!

New work!

Lauren Traynor — Sun, 17 Jun 2012 01:21:55 +0000

So, it’s been a while since I’ve blogged but I was busy working hard before I left to go travelling, so I thought I’d give you a little peak in to what I was doing. This is a card that I designed, it was a challenging brief aimed at a younger customer that had to be sensitive, not fun but youthful. I feel as though the outcome using a matt silver foil, white paper on a grey board with minimal finishes and hand drawn type meets the brief and works well.

We’ve been travelling!

Lauren Traynor — Sun, 17 Jun 2012 01:06:06 +0000

From February of this year we decided to travel and so for the last 4 months we have been travelling in South East Asia and a little bit of Europe! It’s great to take a break and see some of the world – we’ve loved every minute of it! We have a travel blog if you’d like to take a peak…http://bltadventure.wordpress.com/

More branding ideas

Lauren Traynor — Fri, 27 May 2011 19:36:27 +0000

This is a branding project I did for a beauty salon that wanted a fresh new look. I also thought of the company name as they wanted a complete re-brand. ‘In Bloom’ has different connotations, one being that the client would feel as though they were blooming once they left the salon. I designed the products to be high end, classy and fresh.

Branding

Lauren Traynor — Fri, 27 May 2011 19:25:56 +0000

Ok, so I haven’t posted anything in a while. Nevertheless, I’m back and getting my act together! So…firstly I’ll start with a branding project that I did whilst working for Aspire Design. Basically the brief was to design an identity for a Make-up artist business, using the name ‘Trickery’. Given the nature of the business and the fact that the owners were twins I thought it appropriate to create a mirrored image of a face and in turn creating a butterfly effect. I wanted the illustration to be the companies stamp – creating an innovative and unique identity that you’d certainly remember.

So…the cards are on sale!

Lauren Traynor — Sun, 15 Aug 2010 10:35:50 +0000

The New Designers cards are on sale! They are a special range of black, white and gold cards designed by graduate designers. They seem to be selling well and have moved into many stores across the UK. Look out for them!

Working for McCann Erikson

Lauren Traynor — Sun, 13 Dec 2009 17:32:05 +0000

This was a placement in the Account management department. I’ve always been interested in liasing with clients, researching, networking and learning more about the business side of things. So, working for McCann Erikson really opened me eyes to what’s involved, and I tell you, it’s not a quiet life! It was interesting and fun nevertheless; I got to draw up a storyboard for a B&Q advert, sit in on a radio advert recording, be a camera woman and interviewer on the streets of London, put client presentations together and I even did a presentation myself! It was great getting involved in all of those things and I certainly am interested in Account management aswell as graphic design. Hopefully one day I’ll be able to do both…

Browns and then the pencil that is yellow!

Lauren Traynor — Mon, 06 Jul 2009 22:44:53 +0000

My goodness, what a few weeks it has been! Firstly, I had an amazing whirlwind of a month at Browns Design in London. I had barely even been to London and having never mastered the tube on my own before, (nevermind the prospect of working for a brilliant company such as Browns) it was a daunting challenge to say the least. However, I picked up how to be a ‘Londoner’ fairly quickly I think. After a few days I had settled, found the best and cheapest pubs and worked harder than I had ever worked before. A brilliant month it has to be said, and I’ve promised to bother the lovely people at Browns with regular updates on my progress. Quite unexpectedly, five days after I left Browns I updated them with some exciting news!

The Design Auction team and I won a first prize, student award, D&AD yellow pencil!!!!

It went as follows: We sat up in our chairs as the commendation results were read out for the ‘What else do you do?’ category at the D&AD student awards nomination ceremony- we weren’t called. So, then onto second prize, we eagerly awaited our names, but ours didn’t crop up (swear words at this point were a plenty). The commentator went on…and first prize goes to…Toby Burkill, Lauren Traynor, Steve Fenn and Danny Elliott!!! And then it went slightly blank. What music did they play? Who’s hand did I shake? Did they show our work??? Did I really just stand up in front of all those people? Who knows! Adrenaline had taken over. (Obviously, this sounds ever so slightly dramatic, but seriously, it was a strange feeling!) Anyway, to sum up…it was great! A huge surprise and a fantastic night! We had celebratory drinks, amazing bowl food courtesy of D&AD and then more drinks and dancing at the after show party.

A huge thanks goes to our tutors and co-workers on the Design Auction – Barrie Tullett and John Dowling who kept us in check and should be awarded themselves for simply putting up with us design geeks nevermind all the hard work and hours they put in helping us set up the auction. Also, thanks to everyone who kindly contributed and supported the auction throughout, and finally to the Lincoln students who on the day worked really hard to keep everything ticking over nicely.

Here are a few celebratory pictures.